Integrated model kills off another promising agency

I started at NexX not long after they first started up and the dot.com was fully booming… and then the bubble popped. Other agencies went under but NetX stayed afloat because it had strong leaders and solid clients such as Westpac and Fairfax. I travelled for a few years and came back in ‘04 to find that online was coming back with a bullet and bigger agencies were starting to take notice. They were either starting up there own online departments or buying out smaller agencies and folding them into there own. This is an interesting article about what happens when integration goes bad.