SOL comments is a great idea well executed. It takes writing a topical ad to the next level. Three copywriters work in shifts updating banner spaces with live commentary on the news. The hand drawn style is sometimes rough, but I like the way it makes the ads feel off the cuff.
Uniqlock. Who doesn’t want to celebrate every second by watching some Japanese girls boogie?
YearZero is an alternate reality game (ARG), a work of cross-media art involving websites, emails, phone calls, album packaging, tour t-shirts, thumb drives, music videos, murals, interactive games and live concert events with the new music of Nine Inch Nails at its core. Playing out over 10 weeks, the Year Zero ARG engaged over 2.5M participants. It started with a message hidden in the back of a concert t-shirt that lead to online websites, ultimately over 29 websites discovered over several months, 7.5M page views, 7M forum postings, 2M phone calls and thousands of original art submissions. It’s full on.
