If you haven’t seen any of British PM, Gordon Brown’s Twitters yet, have a read http://twitter.com/DowningStreet
You can read what the PM is doing 24/7 & on July 3rd, live webchats with Health Minister, Lord Darzi are publicised.
Politics web 2.0-style!
SOL comments is a great idea well executed. It takes writing a topical ad to the next level. Three copywriters work in shifts updating banner spaces with live commentary on the news. The hand drawn style is sometimes rough, but I like the way it makes the ads feel off the cuff.
Uniqlock. Who doesn’t want to celebrate every second by watching some Japanese girls boogie?
YearZero is an alternate reality game (ARG), a work of cross-media art involving websites, emails, phone calls, album packaging, tour t-shirts, thumb drives, music videos, murals, interactive games and live concert events with the new music of Nine Inch Nails at its core. Playing out over 10 weeks, the Year Zero ARG engaged over 2.5M participants. It started with a message hidden in the back of a concert t-shirt that lead to online websites, ultimately over 29 websites discovered over several months, 7.5M page views, 7M forum postings, 2M phone calls and thousands of original art submissions. It’s full on.
I started at NexX not long after they first started up and the dot.com was fully booming… and then the bubble popped. Other agencies went under but NetX stayed afloat because it had strong leaders and solid clients such as Westpac and Fairfax. I travelled for a few years and came back in ‘04 to find that online was coming back with a bullet and bigger agencies were starting to take notice. They were either starting up there own online departments or buying out smaller agencies and folding them into there own. This is an interesting article about what happens when integration goes bad.
